Southern Chapter/MLA 2005
October 20-24, 2005
CE Classes

Continuing Education Classes for the 2005 Annual Meeting
(2 full-day classes; 4 half-day classes)

Evidence-Based Information Service Delivery: Oh Librarian, Where Art Thou? (8-hour class)
Susan Meadows/ Deb Ward - MLA Class # 4025
This course will provide librarians with the necessary understanding, skills and overview of resources to deliver evidence-based information to health care professionals. Participants will take part in discussions on: developing partnerships with health professionals to create new modes of information delivery, and the evolving role of librarian as an evidence-based information service provider. Librarians will gain a basic understanding of the various levels of evidence and will be able to design search processes to retrieve them. A practical experience will provide participants the opportunity to develop or enhance the following skills: the literature search interview--getting to the answerable question; implementing evidence-based search strategies; packaging and delivering the search results. Based on their experiences with the Family Practice Inquiries Network (FPIN), the instructors will discuss the skills needed to advance the librarian as a partner in information services development. The concept of the librarian as informationist will be explored.

EAK: 4. Health Sciences Resource

Marketing As If your Library Depended on It (8-hour class)
Pat Wagner - MLA Class # 2021
Marketing is awareness and response: Awareness of the world from the customer's point of view and then responding with changes in service and communication. Learn how to improve your influence with middle and upper management, use marketing to create a strategic plan, bring in new (and "lost") customers (both internal and external to your institution), collect and evaluate quantitative and descriptive data and improve the effectiveness of promotional activities, even if you are a solo librarian. You will create a marketing project and present the results to your colleagues. For the second day version of the course, you will create and implement a marketing project at your library and present the results to your colleagues at the second day, which will be at least two months after the first program. Participants will receive an email and phone support from the instructor. Projects will be evaluated and information shared.

EAK: 2. Management of Information Services

Working through Conflict: An Interactive Workshop for Resolving Conflicts with Customers and Co-Workers (4-hour class)
Jerry Perry - MLA Class # 1112
Conflict with library customers is inevitable and can result in a poor service reputation, diminished demand for services, and can ultimately threaten the library's viability. Conflict between library co-workers can result in stress and hostility, leading to reduced productivity, turnover, and failure to meet mission goals. In this session, participants will learn how communication and problem solving styles contribute to conflicts and their resolution. Participants will learn techniques for recognizing and appreciating the diversity of styles among customers and in the workplace, and techniques for modifying personal communications in order to resolve conflict.

EAK: 1. Health Sciences Environment and Information Policies

Consumer Health Libraries: Managing for Your Customer Base and Environment (4-hour class)
Brenda Pfannenstiel - MLA Class # 3169
This course will encourage participants to approach consumer health library management in light of the needs of their customer base, and in the context of their library's environment. Participants will consider how to identify and characterize their customer base, and how that customer base will shape their efforts in collection development, reference service, circulation policies, and marketing. By considering their library's position in relation to the larger institution (if any), the other libraries within a specialty area or a geographic area, and with surrounding health and information providers, opportunities for alliances and cooperation become apparent. Participants will explore how their individual circumstances will shape their library's management to provide the best possible service.

EAK: 3. Health Sciences Information Services

Genomics, Proteomics, & Bioinformatics for Librarians (4-hour class)
Michele Tennent - MLA Class # 3118
This course covers basic concepts in genomics, proteomics and bioinformatics, including comparative analysis and the relevance of these topics to biomedicine. The class will reinforce vocabulary and search terminology (MeSH), and introduce participants to a variety of basic print and electronic resources available in the areas of genomics, proteomics, and bioinformatics. Attendees will learn to match user questions to the appropriate resource. The class will be taught through a combination of lecture, demonstration, and interactive group exercises. Relevant for librarians serving molecular researchers and clinicians at academic institutions, research centers, hospitals, and industry (e.g., biopharmaceutical/biotechnology).

EAK: 3. Health Sciences Information Services

Dale J. Prince - Geeks Bearing Gifts: New Technology Trends (4-hour class)
MLA Class # 5085
Geeks Bearing Gifts: New Technology Trends is intended to provide a fun, fast-paced, and informative introduction to and update on today's hottest technology trends. Program participants will be able to identify technology trends and they will understand how these trends will impact or can be integrated into traditional library services. Content will be presented in with a “can-do” focus intended to encourage participants to investigate at least one technology for implementation in their institution. Course structure will include brief vignettes and demonstrations of a wide variety of technologies. Some of the topics to be covered include library management systems, open source software, the Open Access movement and free online journals, spyware, developments in mobile computing, RSS, blogs and wikis, radio-frequency identification, and more.

EAK: 5. Information Systems and Technology  

CE Information from other years.